Wooden toys developmental factory
Based on Montessori and Seguin methodologies for children aged 0 to 8 years old.
14 years
in the toy market
600 types
of educational products
1.5 million
orders on marketplaces
90 000
products manufactured per month
Eco-friendliness, safety, excitement, quality - these are the principles that have been at the core of the company's work from day one.
The Alatoys factory is located in the city of Yoshkar-Ola, Mari El Republic, in one of the most environmentally friendly regions.
The Alatoys factory is located in the city of Yoshkar-Ola, Mari El Republic, in one of the most environmentally friendly regions.
Parents from different parts of the world delight and educate their children with Alatoys wooden educational toys
About the company
Since 2010 Alatoys has been known to families in the following countries:
Russia
Ukraine
Belarus
Armenia
Georgia
Kazakhstan
USA
Favorite products for moms and toddlers
Where to buy the toys from Alatoys
Wholesale delivery
Fill out the form below to get a price list for the products.
HOW IT ALL STARTED
Alatoys: the business of life is the happiness of generations
The history of Alatoys company began in 2001, when the founders of the company Artyom and Yana Naumov first met each other. The similarity of views on the world, running their own businesses and a mutual desire to get to know each other has grown not only into great love, but also into a joint business.
For a long time, the couple has successfully developed real estate-related projects. The story could have ended there, if not for the ambitions of Artyom, who wanted to find a life's work. A sphere that you want to devote yourself to, thanks to which you will benefit society, make the world a better place.
For a long time, the couple has successfully developed real estate-related projects. The story could have ended there, if not for the ambitions of Artyom, who wanted to find a life's work. A sphere that you want to devote yourself to, thanks to which you will benefit society, make the world a better place.
Before the institute, Artyom received his first profession – a carpenter-parquet. Being engaged in real estate, he wanted to do something with his own hands, create something unique and useful. The choice fell on wooden educational toys.
The idea was close to Yana. For a long time, the couple did not have children; each unsuccessful attempt was upsetting... At that time, the young family did not yet know that fate had its own plans, and before the long-awaited birth of the baby, they should make the children of Russia and abroad happy. Having supported her husband's idea, they moved on to implementation. During...
The idea was close to Yana. For a long time, the couple did not have children; each unsuccessful attempt was upsetting... At that time, the young family did not yet know that fate had its own plans, and before the long-awaited birth of the baby, they should make the children of Russia and abroad happy. Having supported her husband's idea, they moved on to implementation. During...
Alatoys: the business of life is the happiness of generations
Having supported her husband's idea, they moved on to implementation. For several months, Artyom spent his evenings studying the toy market in Russia. As it turned out, the implementation of the idea was much more difficult than it seemed at first glance. Artyom and Yana invited a technologist to the team. Long trials yielded the result: the perfect first cube. It was just the first step on the way to a dream.
Next came the question of painting the details of the products. Since the toys were intended for children, the safety of toddlers came first. The owners of the company picked up a water-based paint, completely eco-friendly.
Soon the demand exceeded the factory's capabilities. Artyom thought about expanding production facilities and increasing staff: he transferred all his knowledge to technologists, purchased new equipment, and the company launched the scaling process. The first product produced by the factory in 2010 was wooden constructors.
Now the company employs more than 200 people, including woodworking specialists, painters, toolmakers, designers. The assortment has increased to 600 types of educational toys, including busyboards, sorters, constructors, puzzles, lacing, musical toys, mazes, pyramids, wheelchairs, cars and much more.
Only in the first year of operation, the factory produced toys for thousands of children. However, the most important event that fate prepared for the founders of the company was the news about pregnancy, which the couple learned about a year after the opening of the enterprise. In 2012, the long-awaited son Oscar was born, and already in 2014, fate gave the young parents a daughter Eva.
A lot has changed during this time, but the love for your work is only getting bigger. Environmental friendliness, safety, fascination, quality – that is what underlies the principles of the company's work from the first day.
Next came the question of painting the details of the products. Since the toys were intended for children, the safety of toddlers came first. The owners of the company picked up a water-based paint, completely eco-friendly.
Soon the demand exceeded the factory's capabilities. Artyom thought about expanding production facilities and increasing staff: he transferred all his knowledge to technologists, purchased new equipment, and the company launched the scaling process. The first product produced by the factory in 2010 was wooden constructors.
Now the company employs more than 200 people, including woodworking specialists, painters, toolmakers, designers. The assortment has increased to 600 types of educational toys, including busyboards, sorters, constructors, puzzles, lacing, musical toys, mazes, pyramids, wheelchairs, cars and much more.
Only in the first year of operation, the factory produced toys for thousands of children. However, the most important event that fate prepared for the founders of the company was the news about pregnancy, which the couple learned about a year after the opening of the enterprise. In 2012, the long-awaited son Oscar was born, and already in 2014, fate gave the young parents a daughter Eva.
A lot has changed during this time, but the love for your work is only getting bigger. Environmental friendliness, safety, fascination, quality – that is what underlies the principles of the company's work from the first day.
The story of Alatoys is a real example of how one person's life's work has become not only a reason for the joy of thousands of kids and their parents, but also the key to the happiness of their own family, filled with children's laughter.
Our toys develop:
Motor Skills
Logic
Speech
Imagination
Concentration
Attention
Memory
Our Team
Alatoys are primarily people
Artyom and Yana Naumov
Founders of Alatoys factory
"We are happy that our small idea has grown into a big company. Today, more than 200 employees every day put their heart and soul into the process of design, construction and production of toys, thought out to the smallest detail. Every year we make several hundred million parts for our toys. We produce more than 90,000 products per month and more than 1,000,000 per year"
- Talalaev MaximExecutive Director
- Glagoleva YuliaHead of E-Commerce and Marketing Department
- Krasnoshchekova AnnaHead of the Quality and Personnel Training Department
- Korzhova IrinaHead of the Network and Export Department
REVIEWS
Desired by children, approved by adults
Anastasia
Fast delivery! Very bright colors, pleasant smell of wood, not strong. There was a piece of sandpaper to sand a little after separating the chips. All the chips are notched, whole. The child is happy. Thank you!
Marina
One of the best games I've ever bought. We take it with us everywhere. My daughter is 2.9. She is restless with delay in speech development. However, thanks to this lotto, she listens attentively when I describe the animal to her and looks at them. The name of half of them already calls. Many thanks to the manufacturer ❤️
Elizabeth
I am 100% satisfied with the purchase! Not only does the toy match the stated description, but also the best thing is that it carried the child away for a long time - I managed everything I could and still have time left. Interest in the toy did not disappear in the following days, which I am incredibly glad about. We will order more from this manufacturer - we want cubes next.
Margaret
The child is 1.8 years old. We really liked it, develops motor skills, colors, shapes and counting. Definitely recommend it!
Aurora
The speech therapist advised such an alphabet for making sounds and combining them into words. The child likes the format of the game, understands everything clearly, like a tablet. We learn to pronounce, come up with words on different topics, trace letters on paper, There are many tasks on the cards, but you can make them yourself.
Natalya
An interesting game. My daughter is 2 years old, she plays with pleasure. Captivates and develops. The toy wasn’t damaged, the delivery is fast. I'm buying not the first toy of this series
Do you still have questions?
We will be happy to answer you and advise you on all questions. To do this, fill out the form below, our managers will contact you soon, or write to us first by email
Contact us
We are located at
Republic of Mari El,
Yoshkar-Ola,
Kirpichnaya str., 1
Yoshkar-Ola,
Kirpichnaya str., 1
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